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Tell Brazil’s biggest cosmetic brand to take action against animal testing.

Tell Brazil’s biggest cosmetic brand to take action against animal testing.

image of Tell Brazil’s biggest cosmetic brand to take action against animal testing.

What secret is The Body Shop’s new owner hiding?

You may have heard that The Body Shop was recently sold by L'Oréal. Their new owner is Brazil’s biggest cosmetic company: Natura.

Cruelty-free shoppers were relieved to learn this might mean purchases from The Body Shop would no longer help fund the animal testing activities of their parent company.

However….

Natura claim to be cruelty-free, but for months Naturewatch Foundation has been asking them to show evidence of this. Yet they refuse to answer simple questions.

Does Natura’s lack of transparency mean they have something to ...

What secret is The Body Shop’s new owner hiding?

You may have heard that The Body Shop was recently sold by L'Oréal. Their new owner is Brazil’s biggest cosmetic company: Natura.

Cruelty-free shoppers were relieved to learn this might mean purchases from The Body Shop would no longer help fund the animal testing activities of their parent company.

However….

Natura claim to be cruelty-free, but for months Naturewatch Foundation has been asking them to show evidence of this. Yet they refuse to answer simple questions.

Does Natura’s lack of transparency mean they have something to hide? 

Please tell Natura that consumers have a right to know the truth about animal testing, and which brands are profiting from it, in order to make informed choices.

If they have a strong cruelty-free policy – we want to hear about it. If not – we want to work with them to implement one.

In 2016 Natura took ownership of Australian beauty brand, Aesop. After taking over The Body Shop too, Natura predicts to have a combined annual turnover of around £2.7 billion. No doubt about it, they have global domination in their sights.

Will Natura be the next L'Oréal? Will they continue trying to pull the wool over consumers’ eyes with meaningless statements? Or will they use their power to help end animal testing?

Discover genuinely cruelty-free cosmetic, personal care and household products in Naturewatch Foundation’s Compassionate Shopping Guide.

 

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Tell Natura to be transparent

With your help we can end cosmetic testing on animals.

Sign the letter below to tell The Body Shop’s new parent company – Natura Cosméticos – to be transparent about animal testing. Tell them that, until they implement a strong cruelty-free animal testing policy, you’ll be boycotting them and all their brands, including The Body Shop. 

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